Halika is a mobile-first volunteer matching app designed for UPLB students and organizations. It connects volunteers to short-term opportunities based on their skills, availability, and causes they care about, while helping orgs recruit and manage participants more efficiently.
I handled the full UX/UI design process, including user research, journey mapping, wireframes, and prototyping. The platform includes filtered opportunity listings, application tracking, mobile-optimized dashboards, and accessibility-focused design choices.
Halika makes volunteering more organized and meaningful for both students and orgs by streamlining the recruitment process and reducing communication gaps. Next steps include pilot testing, calendar integration, and adding engagement features like badges.
Saving Kayamanan Isle is a game-based learning material designed to teach biodiversity concepts in an engaging and interactive way. Set on a fictional island, the game allows students to explore ecosystems, solve environmental challenges, and make decisions that affect the island’s biodiversity. The material was developed to support meaningful learning through play, making complex science concepts more accessible and relevant for learners.
The game was evaluated by teachers and science education experts in Los Baños, Laguna, and was rated as very satisfactory in terms of content, creativity, and educational value. It reflects my commitment to creating learning experiences that are both purposeful and enjoyable, and it highlights the potential of game-based tools in making science education more immersive and impactful.
As part of U.P. GURO: Mathematics and Science Teaching Society, I led the social media and email marketing efforts for Upgrade, our annual UPCAT review program. The campaign aimed to reach high school students preparing for the UPCAT by promoting accessible, student-led review sessions. On social media, we created a content series that introduced the program, highlighted volunteer tutors, and guided students through the sign-up process using clear visuals and call-to-action posts.
In parallel, I managed the email marketing flow for registrants and partner schools, sending timely updates, resource highlights, and session reminders to maintain engagement and build trust. The combined strategy strengthened awareness, encouraged early registration, and supported consistent attendance throughout the review program.
For the soft opening of SafeSpace, a fictional co-working space concept, I created a two-phase social media and email marketing campaign designed to build curiosity and drive early engagement. The teaser campaign introduced SafeSpace through calming visuals, soft color palettes, and short, intriguing captions that hinted at a space designed for focus and connection. Emails invited early subscribers to “watch this space,” setting the tone for a welcoming, student-friendly environment without revealing too much too soon.
The second phase featured the SafeSpace Loyalty Card, a limited-time offer for early visitors. Social media posts highlighted the card’s clean design, perks, and how it rewards consistent visits. Emails provided more details on how to claim and use the card, encouraging users to experience the space during the soft opening. This campaign helped establish SafeSpace’s identity as a thoughtful, community-centered space even before its official launch.
For RECAP, a student-industry networking event under the UPLB Career Assistance Program, I led the development of social media content and promotional materials that introduced the event to junior and graduating students. The campaign focused on building excitement and approachability, featuring industry partners like Accenture, Seven Seven Global Services, and Shopee. Through speaker spotlights, event breakdowns, and call-to-action graphics, we made the experience feel accessible and valuable for students exploring career paths.
I also designed supporting collaterals, including the official event layout, signages, and partner recognition visuals, ensuring a cohesive brand experience across platforms and on-site. The campaign helped boost attendance, increased student interaction online, and contributed to a professional yet student-friendly atmosphere during the event.
The MST 190 Walkthrough was an initiative designed to help Mathematics and Science Teaching (MST) students better understand the process of completing their research or special problems. In collaboration with the MST Department of UPLB, we created clear and student-friendly content that covered key steps such as topic selection, adviser consultations, formatting guidelines, and submission timelines.
We launched the campaign through a series of infographics and visual guides on social media, focusing on the most common questions and challenges faced by MST students. The walkthrough made the process feel more manageable, encouraged early preparation, and strengthened communication between students and faculty through accessible and well-structured materials.
To welcome incoming UPLB freshmen, I launched an interactive social media gimmick that encouraged students to share their excitement, expectations, or advice for the new chapter ahead. Using playful prompts, campus-themed visuals, and student-friendly language, the campaign invited participation through comments and story replies, creating a warm and relatable digital space for new students.
The post received over 20 genuine and creative entries, ranging from humorous takes to heartfelt messages, sparking a sense of belonging even before classes began. It highlighted the power of interactive content in building community and served as a reminder that engagement doesn't always need to be formal to be impactful.
Pastry Canvas Funnel
For a fictional bakery client, I designed a full-funnel experience that guided customers from social media discovery to in-store loyalty. The journey began with engaging posts showcasing bestsellers and behind-the-scenes baking, leading to a landing page where users could download a free guide. This lead magnet encouraged sign-ups while helping customers find treats that matched their taste. From there, visitors could pre-order boxes or reserve pick-up slots, with in-store touchpoints like thank-you cards and a loyalty punch card reinforcing the brand’s warm and thoughtful identity.
More Works
aquino.kylangela@gmail.com